What are our fees?
Setup & Strategy – Google Ads / Microsoft Bing
Google Ads / Microsoft Bing Audit
£150
+VAT
One-Off fee for each platform
Included
Account performance review
Structure & targeting analysis
Wasted spend identification
Tracking & data checks
Recommendations summary
Next steps (Teams call)
What’s involved
A professional review of the existing account to identify inefficiencies, missed opportunities and risks.
Includes a Teams call to walk through findings and recommend clear next steps. No changes made unless agreed.
*Account Setup & Campaign Build
If no clean, usable account available
£400
+VAT
One-Off fee for each platform
Account & Tracking
Setup
Google Ads or Microsoft Ads
account creation
Billing, access, and ownership
setup
GA4 and analytics linking
Google Tag Manager integration
Conversion tracking setup &
validation
Merchant Centre linking
(if required)
Campaign
Build
Keyword research and search
intent mapping
Campaign and account
structure planning
Ad group creation
Ad copy writing and
initial testing
Extensions and assets setup
Initial negative keyword list
What’s involved
We set up the account properly and build the campaigns ready to run.
This ensures clean data, correct tracking, and clear ownership before any spend goes live. Campaigns are built around real search intent, with a structure that’s easy to optimise and scale.
The result is an account that launches cleanly, tracks accurately, and gives you reliable performance data from day one.
Google Shopping
setup
From £250
+VAT
One-Off fee for each platform
Included
Google Merchant Centre setup
Product feed configuration
Product data optimisation
Category & attribute mapping
Policy & diagnostics checks
Initial Shopping campaign build
What’s involved
We configure Google Merchant Centre, optimise your product feed, resolve errors or disapprovals, and build your initial Shopping campaign so products are eligible, visible and ready to perform.
The setup fee starts from £250 + VAT, with the final cost based on the number of products, feed quality, and level of optimisation required.
Ongoing Management
Management
Monthly
From £300
+VAT / month
Included
Performance monitoring
& optimisation
Search term & keyword refinement
Ad copy testing & improvements
Bid & budget management
Negative keyword expansion
Monthly reporting & insights
What’s involved
Ongoing optimisation to improve efficiency, reduce wasted spend and increase results.
Includes regular analysis, adjustments and clear reporting, plus availability for questions and guidance.
Looker Studio
Reporting Dashboard
£FREE
.(Usually £250+VAT)
Included
Live performance dashboard
Google Ads & Shopping data
Clear, visual reporting
Monthly trends & insights
Client access provided
What’s involved
Each client is given access to their own Looker Studio dashboard, bringing Google Ads and Shopping data into one clear, visual view.
It shows performance trends, key metrics and monthly results in a way that’s easy to understand, without needing to dig through Google Ads.
Optional Add-Ons
Conversion
Tracking Setup
£250
+VAT / month
Included
Live performance dashboard
Google Ads & Shopping data
Clear, visual reporting
Monthly trends & insights
Client access provided
What’s involved
Ensures Google Ads is optimising for meaningful actions (leads, sales, calls), not just clicks.
Critical for performance-based bidding and reliable reporting.
Landing Page Review
Recommendations
£150
+VAT / month
Included
Live performance dashboard
Google Ads & Shopping data
Clear, visual reporting
Monthly trends & insights
Client access provided
What’s involved
A focused review of landing pages to ensure ads and pages work together.
Flags blockers that hurt conversions, without the need for a full redesign.
Google Ads Spend
Your Google Ads spend is separate from our management fee and is paid directly to Google using your own billing card. This ensures full transparency and complete control over how much you invest in advertising each month. You can choose your monthly budget, however we recommend a minimum of £10 per day (£300 per month) to allow campaigns enough data to perform properly.
Google Ads works by learning from user behaviour over time, and very low budgets can limit visibility, slow down optimisation and lead to inconsistent results. A higher budget allows your ads to appear more often, gather meaningful data faster, and focus spend on what performs best – which is why, in most cases, increased budget leads to stronger and more reliable outcomes.
No VAT is charged on Google Ads spend.
*£400 Google Ads Credit for New Accounts
For eligible new Google Ads accounts, Google offer £400 in advertising credit through our Google Partner, James. To qualify, the account must be brand new and first spend £400 on ads. Once this spend is reached, Google automatically applies the £400 credit, effectively matching the initial investment.
This credit is provided by Google (not us), is subject to Google’s terms and eligibility criteria, and is only applied after the qualifying spend has been completed.
Google also runs promotional offers at different times of the year, which can be significantly higher. In some cases, credits of up to £2,000 have been available when a specified amount is spent within 60 days. We keep an eye on current offers and apply any available promotions to new accounts wherever possible.